Parle Agro's newest beverage Smoodh, was launched during the biggest sporting event - The Indian Premiere League. This TV / Outdoor / Social campaign featured actor Varun Dhawan in a dance-off promoting the two flavors - Chocolate milk and Toffee Caramel. The peppy jingle written by me in 'Hinglish' conveyed the benefits of the products. Watch and Enjoy!
Agency - &Walsh, New York